Your domain name will be appraised
By these professional factors:
- Marketability
How profitable is it?
How large is the market it is targeting?
Does it apply to the entire market? - Clarity
Can it describe its content?
Can it be associated with a product, a service, a brand etc?
Is it easily brandable? - Memoability
How memorable is it?
Will people easily remember it?
Will people easily recognize it?A domain name should be easy to remember and easy to recognize. The easier to remember, the higher its price will be. Moreover a good domain name is hard to misspell.
- Link Popularity
How popular is your domain / website?
The more popular your site is, the better it is ranked on major search engines. - Top Level Domain
What is its TLD?
e.g. com, net, org, info, biz etc.
Dot Com names are the premium standard on the Internet.
- Length
How long is it? Is it easy to type?When it comes to domain names, shorter is better.
- Word count
How many words it contains?The most valuable domain names consist of few words. Two words are good, and four words are worst.
- Hyphens
Is it hyphenated?Hyphenated names usually don't sell as well. It's very useful to register a name with hyphens in, if you own the non-hyphenated version.
- Numerals
Does it contain numbers?A domain with a number is worth less than words usually, unless it makes sense.
- Substitutions
Does it contain substitutions?i.e. "2" instead of "to", "k" instead of "c",
"4" instead of "for", "ez" instead of "easy" etc .
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